Project Front Yard is celebrating their fifth year with the launch of a new campaign entitled “Small Steps, Big Mission.”
The campaign will introduce a brand new website, public service message and areas of focus that PFY says are the next big steps in achieving its mission.
Based on the Keep America Beautiful mode, PFY says the “Small Steps, Big Mission” campaign will aim to educate and inspire small, easy-to-make changes encouraging residents to make Lafayette “as beautiful and vibrant as the local culture.”
A new website will guide community members on how to participate in Project Front Yard’s mission.
The campaign’s mascot, Yardley the Gnome, will remain the face of the project.
Project Front Yard highlighted a few of their most recent initiatives:
- Camp EcoSteam – an eco-centric kids camp in partnership with LCG Parks and Recreation Department
- Household Hazardous Waste Day Paint reblending station and e-waste collection – benefitting Habitat ReStore and low-income communities
- Mardi Gras Parade Recycling – in partnership with the Krewe de Rio, collected 6,400 pounds of cardboard, 400 pounds of plastic bags and 5,300 pounds of plastic beads which were donated to LARC
- GR8 Acadiana Cleanup – an eight-day festival of service focused on environmental education and projects that improve the built environment
- Gnome Nation App launch