Academy Sports + Outdoors is banking on a Saints win.
Right now, there are boxes and boxes– unopened– full of New Orleans Saints NFC Championship gear at all 18 Academy stores in Louisiana.
Select stores in Mississippi, Florida, and Alabama will also be potentially selling the championship gear.
If the Saints come out on top on Sunday, the stores will immediately begin selling Saints NFC Championship shirts, fleece, hats and novelty items, including the official apparel worn by players on the field after the game.
“We will literally have tables lined up right here at the front of the store, and my associates will wheel out the merchandise immediately. So, as soon as we clinch that win, we will open the boxes, and plenty of t-shirts will be here to sell,” said store director Tara Blancherd.