CHICAGO – A lawsuit has been filed against the makers of LaCroix claiming the sparkling water has been falsely advertised as being “100% natural.”
The lawsuit, filed by the firm Beaumont Costales in Chicago, claims that a test done on the beverage revealed several artificial ingredients including one commonly used in cockroach insecticide.
The lawsuit further alleges that the company that makes LaCroix, National Beverage Corporation, is aware of the chemicals contained in their beverages but are “intentionally misleading consumers.”
In a post on their website, the law firm says the plantiff was led to purchase LaCroix because of claims made on packaging, advertising, and the company website that the beverage was “innocent,” “naturally essenced,” “all natural,” and “always 100% natural.” The suit cites the FDA identification of several ingredients used in the making of the beverages as “synthetic.”
The suit describes the synthetic chemicals in question as, “limonene, which can cause kidney toxicity and tumors; linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.”
National Beverage Corporation has denied the allegations. In a news release, the company says that the lawsuit was filed, “without basis in fact or law,” and that “all essences contained in LaCroix are certified by our suppliers to be 100% natural.”